NISMO is the motorsports and performance division of Nissan Motor Company. NISMO is about race-bred, factory-tuned, extreme performance cars and vehicles.

Nissan requested help to develop Nismo’s brand position and creative for the launch of this exciting automotive segment in North America. I was the Agency Lead and hands-on Creative Director for this new high performance automotive brand segment launch in the US.

Work includes: Strategic launch plan development, identity, print, outdoor and digital advertising, NISMO Z® digital brochure, print brochure and media plan.

Purpose-built and passionately engineered, the NISMO Z® features race-bred, factory-tuned, extreme Nissan performance parts and accessories. The NISMO Z® is a 350-horsepower beast with 276 lb-ft of torque, 3.7-liter V6, dual NISMO exhaust, 7500 rpm redline, Nissan Sport Brakes, tuned NISMO suspension, NISMO reinforced strut tower brace and body dampers, NISMO body design, NISMO 19″ forged aluminum alloy wheels and signature NISMO interior trim.

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