Treat Them Like Kids
As a hospital marketing campaign agency, Jadi partnered with Miller Children’s & Women’s Hospital to create a powerful, emotionally-driven platform designed to connect with families and drive patient awareness.

Miller Children’s is one of only eight free-standing children’s and women’s hospitals in California—serving tens of thousands of patients annually across inpatient and outpatient care.

CHALLENGE
Elevate awareness and preference in a highly competitive healthcare market—while communicating both clinical excellence and human-centered care.

The challenge required:
• Building trust with parents and families making critical healthcare decisions
• Differentiating the hospital from larger regional health systems
• Communicating specialized pediatric expertise in a relatable, emotional way
• Driving awareness, engagement, and patient acquisition across multiple channels

STRATEGY
Humanize healthcare through a simple, powerful idea:
👉 Treat Them Like Kids

The insight:
Children aren’t just patients—they’re kids first.

From that, we:
• Built a healthcare advertising campaign centered on empathy, care, and emotional connection
• Positioned the hospital brand strategy as a place that understands both medical needs and childhood experience
• Created a message around patient acquisition marketing that resonated with parents, caregivers, and families
• Unified the hospital brand strategy and storytelling across all marketing channels

APPROACH
Hospital Marketing Campaign Approach for Pediatric Healthcare
Jadi developed and executed a fully integrated healthcare advertising campaign across broadcast, digital, and physical environments.

1. Campaign Concept & Creative Direction
• Developed “Treat Them Like Kids” platform and messaging
• Created storyboards, scripts, and visual direction
• Built a cohesive narrative across all campaign touchpoints

2. Video Production & Broadcast
• Directed and produced TV commercial
• Casting, filming, and on-set direction
• Post-production, editing, and VFX

3. Integrated Advertising Campaign
• Print, outdoor, and digital advertising
• Media-ready assets across multiple formats
• Consistent hospital brand strategy and messaging across channels

4. Brand & Content Development
• Annual Report design and storytelling
• Photography and visual content creation
• Campaign extensions across hospital communications

OUTCOME
Stronger Emotional Brand Connection
• Established a clear, human-centered brand voice
• Built deeper trust with families and caregivers

Increased Awareness & Engagement
• Expanded visibility across regional markets
• Created a memorable, differentiated hospital marketing campaign platform

Scalable Campaign System
• Delivered a unified campaign adaptable across channels and initiatives
• Built a foundation for ongoing patient acquisition and brand growth

BOTTOM LINE
Jadi helped Miller Children’s & Women’s Hospital transform healthcare marketing into a human story.

By combining hospital marketing strategy, creative storytelling, and integrated campaigns:
We built a brand that connects emotionally—and drives real patient engagement.

Looking for a hospital marketing campaign or patient acquisition partner? Let’s talk.
Explore our Capabilities

To schedule a brand assessment, visit:
Jadi Brand assessment

Also Visit:
Miller Children’s and Women’s Hospital